ABB stand with red freestanding letters and Welcome reception desk

Photo: Mariusz Młynarczyk / CloudAir.tech

ABB marks its stand with large freestanding red letters on a light wood-effect floor and a tall tower printed in a red-to-violet gradient. A screen set into the tower runs a video captioned in Italian, "Per migliorare costantemente le loro prestazioni.", above a white reception counter labelled "Welcome".