ABB double-deck stand with giant red letters and upper meeting deck

Photo: Mariusz Młynarczyk / CloudAir.tech

ABB's double-deck stand at the Milan fair combines oversized red freestanding letters with a gradient tower carrying the logo and a screen. A glass-railed upper deck with white chairs sits under a suspended ABB ring, and on the ground floor drive cabinets stand beside a harmonics-themed wall.