Frico stand with hanging logo banner and VR animation screen

Photo: Mariusz Młynarczyk / CloudAir.tech

The Frico stand at Chillventa 2018 has a red-lettered banner hanging from the hall ceiling and a large screen on a concrete-look wall inviting visitors to "Try our new VR animation". A door with an air curtain above it, a radiant heater and white bar tables with stools fill the stand.