Frico counter with cold-storage graphics and a wall-mounted radiant heater

Photo: Mariusz Młynarczyk / CloudAir.tech

A corner of the Frico stand pairs a white wall reading "Save energy in cold storage" with photos of cold-room doors and a concrete-look wall. A radiant heater hangs above an "Accessories Radiant heaters" poster, and visitors talk at a grey counter.