De Dietrich van showroom with fold-out platform and outdoor unit

Photo: Mariusz Młynarczyk / CloudAir.tech

The De Dietrich stand centres on a yellow van whose side opens into a raised platform with steps, displaying an outdoor unit and wall-mounted equipment against a navy backdrop printed with the brand logo. White walls with the De Dietrich name frame the space, and three people talk beside a small table with laptops.