ISIB Turkish HVAC-R stand front with branded counter and lightboxes

Photo: Mariusz Młynarczyk / CloudAir.tech

Seen from the aisle, the ISIB Turkish HVAC-R stand combines dark walls, wood-effect pillars and tall lightboxes, one reading "PRESENTING PERFORMANCE DELIVERING EFFICIENCY". A branded counter with brochures stands at the entrance, and visitors take refreshments at tables in the lounge behind it during the Milan exhibition.