Visitors crowd the General Filter Italia counter under a 'Maximum Flexibility' screen

Photo: Mariusz Młynarczyk / CloudAir.tech

The reception counter of General Filter Italia is busy with visitors, framed by LED screens that read "MAXIMUM FLEXIBILITY" and "2 FILTER THICKNESSES: 68MM AND 78MM" beside renderings of ceiling filter housings. On the left, grilles and filter frames are displayed on white plinths.