Beijer Ref Italy counter with ECR Europe Commercial Refrigeration branding

Photo: Mariusz Młynarczyk / CloudAir.tech

The white Beijer Ref Italy stand has a wooden-topped counter branded "ECR Europe Commercial Refrigeration Italy" in blue, crowded with visitors talking to staff. A row of illuminated printed cubes hangs from the ceiling above the aisle, and a transparent lamp stands on the counter.