HERO Handwerker Software stand with a prize wheel

Photo: Mariusz Młynarczyk / CloudAir.tech

The HERO Handwerker Software stand uses black walls with yellow line graphics and the slogan "Ganz andere Liga – Die Digitalisierung mit HERO". A yellow and grey prize wheel with fields such as "HERO Merch", "Ehrenpreis" and "Niete" stands in front, with a staff member in a branded hoodie and visitors at screens behind.