Black #CHILLVENTA letters on the plaza outside Hall 7A

Photo: Mariusz Młynarczyk / CloudAir.tech

Freestanding black letters spelling "#CHILLVENTA" stand on the paved plaza in front of Hall 7A, next to a glass entrance building. A row of national flags lines the right side of the forecourt, and two visitors take phone calls next to the oversized hashtag sign at the trade show for refrigeration and heat pumps.