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CASE STUDY

Product Website for Venture Industries

A multilingual product website running on the same database as the fan selection program — parametric categories, live performance curves, dimension tables, accessories and documents.

About this website

Venture Industries sells thousands of products across a dozen fan categories, in several languages, with technical data behind every one of them. The website is not a separate description of that range — it is a view of the same database.

Product data, technical parameters, performance curves, dimension tables, accessories and documents are read from the one product database that also feeds the fan selection program and the generated PDF catalogs. A corrected figure is corrected once and the website carries it on the next request.

That is what makes the site behave differently from a normal product website. The duty-point bar at the top of every category runs a real selection. A category filters on actual technical variables rather than on tags somebody typed in a CMS. A product page shows the same curve the selection engine computes on, with a link that carries the visitor into the program. Nothing on the site is a copy of the catalog; it is the catalog.

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