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CASE STUDY

Product Website for Harmann

A product website for a wide ventilation range — clear category structure, product pages, a documentation centre and a systems section, with the selection program one click away.

About this website

Harmann needed a product website that presents a wide ventilation range clearly and sends serious enquiries into the selection program — without tying the site to a product database.

This one is built the other way round from the Venture site. Content is managed in the website itself, so the structure, the copy, the photography and the documents are edited directly rather than generated from a product record. For a catalog that changes at the pace of a product launch rather than a spec revision, that is the simpler and cheaper arrangement — and it keeps the marketing team independent of anybody’s release cycle.

The technical depth sits where it belongs: in selectair, the selection program we built for them, which the website promotes from the home page and links from the range. The site carries the structure, the presentation and the documentation; the program carries the engineering.

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